WUP products, which aim to increase the endurance and performance of athletes in line with there principles, are classified in 4 main categories depending on the type and intensity of the activities performed; Hydration, Energy, Recovery and Power.
The concept behind WUP Sports Nutrition was born when two professionals with a shared passion for athletics and business connected—first as friends, and later as co-founders. We are Tolga Ünal and Faruk Kar. WUP grew out of our own firsthand experiences as athletes. Driven by a deep love for nature and a shared passion for running in the mountains, we spend countless hours out on the trails. For years, we and our peers relied on hard-to-source foreign brands to meet our electrolyte, energy, and recovery needs during long days in the wild. Recognizing a clear gap in the market, we channeled our combined expertise into creating high-performance sports nutrition engineered specifically to support endurance, mountain sports, and peak athletic performance.
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