About Us

OUR PRINCIPLES
 

  • Believes in the unifying power of sports; we value the determination and talents of athletes. 
  • We try to overcome difficulties by supporting each other, we celebrate success together.
  • We believe that there is no progress without taking risks, and we learn from mistakes.
  • We take care to protect our world and to benefit from its resources without depleting it.
  • We always choose plain and healthy options for the benefit of athletes.
  • While making important decisions, we listen to the athletes and their preferences.
  • We follow innovations and aim to grow with innovation.

WUP products, which aim to increase the endurance and performance of athletes in line with there principles, are classified in 4 main categories depending on the type and intensity of the activities performed; Hydration, Energy, Recovery and Power.

WHO ARE WE?
 

The concept behind WUP Sports Nutrition was born when two professionals with a shared passion for athletics and business connected—first as friends, and later as co-founders. We are Tolga Ünal and Faruk Kar. WUP grew out of our own firsthand experiences as athletes. Driven by a deep love for nature and a shared passion for running in the mountains, we spend countless hours out on the trails. For years, we and our peers relied on hard-to-source foreign brands to meet our electrolyte, energy, and recovery needs during long days in the wild. Recognizing a clear gap in the market, we channeled our combined expertise into creating high-performance sports nutrition engineered specifically to support endurance, mountain sports, and peak athletic performance.

My background in sports began in the water. Playing competitive water polo for four years at K.S.S.K built both my physical foundation and strength of character. However, after university, the demands of a busy career kept me away from active sports for over two decades. By age 40, a sedentary lifestyle and poor diet had led to weight struggles and hypoglycemia. Everything changed when I met Faruk Kar, who initially became my trainer and later a close friend. Thanks to Faruk’s tailored guidance and constant encouragement, I reconnected with fitness—this time driven by genuine excitement rather than a sense of obligation. Taking up running was truly life-changing. Starting on the road, I quickly fell in love with the freedom of mountain trails, immersing myself in nature. Eventually, I combined trail running with swimming and cycling to enter the world of triathlon, but my heart remains connected to mountain terrain.
    • • Young National Water Polo Candidate Squad
    • • 3-time Marathon Finisher (PB: 3:32)
    • • 2-time Ironman 70.3 Finisher (PB: 5:24)
    • • 2-time Ultra-Marathon Finisher
    • • İznik Sprint Triathlon (Bronze Medalist)
    • • 2-time Samsung Bosphorus Cross-Continental Swim Finisher
Even as an eight-year-old child, I dreamed of venturing into vast deserts and testing my limits in extreme environments. That early spirit of adventure and profound love for nature has stayed with me ever since, drawing me to rugged mountains and vast landscapes around the world. My passion for distance running began in high school and naturally evolved into mountain trail running during my university years, inspiring me to pursue a career in sports education. After graduating from Marmara University’s School of Physical Education and Sports (MÜ BESYO) in 1996, I began working as a physical education teacher and athletic coach. For over a decade, I have competed internationally in high-level mountain ultra-marathons and adventure races. Alongside competing, I organize mountain trail and adventure racing events to showcase our country’s spectacular natural beauty and rich cultural heritage to the global sports community.
    • • 2006 The Raid World Championships/CANADA
    • • 2008 Patogonia Expedition Race/CHILE-Third
    • • 2008 Patogonia Expedition Race/CHILE-Third
    • • 2011 Vernon Endurance Race/GREECE-Second
    • • 2011 Vernon Endurance Race/GREECE-Second
    • •2012 Lycian Ultra Marathon (240 km)/TURKEY-First
    • • 2012 Cappadocia Ultra Marathon (240 km)/TURKEY-Second
    • • 2012 Ordos Nadam Adventure Challenge/MONGOLIA
    • • 2013 The North Face Lavardo Ultra Trail (85 km)/ITALY
    • • 2015 Lycian Ultra Marathon (240 km)/TURKEY-Second
    • • 2016 UTMB-PTL Ultra Marathon (300 km)/FRANCE
    • • 2016 Gloria Ironman 70.3/TURKEY
    • • 2017 Lycian Ultra Marathon (120 km) 6G Category /TURKEY-First Kategorisi/TURKEY-1.si
    • • 2018 UTMB Ultra Marathon CCC (101 km) 6500/FRANCE
    • • 2019 UTMB Ultra Marathon OCC (55 km) 3500/FRANCE

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